|New Strategy for
Christopher S. RollysonStrategy | Marketing | Innovation | Knowledge | Technology
| Home | About
| Resources | Consulting | Speaking | Contact | Map
Social Business & Relationship
Few organizations appreciate the shift being driven by social technologies. While the Internet revolutionized how people get information and buy things, social technologies are driving even deeper change because they transform how we make, develop and maintain relationships. They enable us to have more—and different kinds of—relationships.
By changing the economics of
relationships, social technology has kicked off a cycle:
it alters people's habits and social rules, which disrupts
organizations of all kinds and transforms society.
Remember how the Industrial Economy completely changed how
people lived in terms of family size, marriage patterns
and sleeping and eating habits? Today, the Knowledge
Economy is transforming how people work, live, buy and
vote worldwide. This disruption presents commercial and
governmental enterprises with unprecedented pressure.
Those founded on the wrong Industrial Economy assumptions
will perish unless they evolve—and quickly. Some
I help leaders to act first.