|Pragmatic New Strategy for Enterprise Competitiveness
Christopher S. RollysonStrategy | Marketing | Innovation | Knowledge | Technology
The last five years have shown the power of synthetic resources in business creation. Almost any resource can be procured to serve the business.
Synthetic resources have driven down transaction costs. Executives are no longer required to be dragged down by their weak points (which means their competitors must not be, either ;-). Because the business and the relationships that surround it are moving faster, mistakes lead more quickly to a success or demise.
This raises the stakes for executives of start-ups and spin-outs, for it puts a premium on leaders who possess "network vision." Not only must leaders deeply understand the core business but also they need to perceive how peripheral developments impact their businesses' value propositions.
The ability to effect profound change quickly on critical parts of a business carries fantastic opportunities and threats with it. A critical success factor is calibrating strategy to optimize the use of synthetic and organic resources.
Read the first iteration of Strategy for Start-ups and Spin-outs.